Titta på gratis video “Knowing What We Don’t Know” - Frederic Joseph

(8.18 MB) tillagd den 02 May 2017 139 speltimmar Utbildande Tutorial Motivational
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“Knowing What We Don’t Know” - Frederic Joseph

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Consumer adoption of technology is outpacing our understanding of how to use that technology to deliver our clients’ messages. The same is true of our industry as a whole: technology outpaces understanding. In his keynote presentation, Frederic Joseph, Chief Digital Officer at ZenithOptimedia will share his view to better align advertising with how it is transacted as well as how it is delivered.